Make a dedicated area for people to post pics of their evoque.......check out the bimmerpost.com X3 forum just as an example
Get inside scoops on what LR is planning to change to future Evoques. I know, tough thing to do without having a reliable "Insider". Team up with a British Evoque web site? They are closer to the Head Office "action".
I am a member of http://www.jaguar-car-forum.com/ , Every so often we get "inside scoops". An example would be, changes to the car prior to a production date. Contests in Britain for new car owners, plant visit dates. Nothing earth shattering, however the info regarding changes to the car was helpful when ordering the car. I told my sales rep to delay ordering the car so that it would be fitted with a usb port if the car would be produced after a certain date. My rep did get internal notices a couple of weeks later. I don't know if would of thought to delay the car production.This would certainly be great for the community but might be tough